Pick the gap you want closed first.

Yes, in either direction. Every level is the same underlying system with more or less of it switched on, so moving between them is a configuration change rather than a rebuild.

Moving up usually means collecting a few more details from you, because the added capability needs facts it did not need before. Moving down takes effect from your next billing date.

Plans are monthly. There is no minimum term, no setup fee and no exit fee.

The full terms that apply to your subscription are shown before you pay, so you are not agreeing to anything you have not read.

Tell us and we will stop the next renewal. Your system continues through the period you have already paid for.

Usage already incurred remains payable, since those costs were spent carrying real conversations. Cancellation and refund terms are set out in full before purchase.

No. You supply facts about your business, not configuration. Your services, hours, rules, who should receive what, and the answers you are happy to have given.

Acumen builds and tests the system itself. The one technical-sounding step is connecting things you already own, such as your website or a calendar, and you are walked through each one. See the full process

Most differences are settings, not obstacles. Which services you take on, what disqualifies an enquiry, who handles what, when you are open, what the system must never say. All of that is configured to you within a standard plan.

What sits outside is structural: several locations or brands running independently, separate departments with their own routing, or integration with systems you already run. Those are scoped as Custom Systems.

It depends on how quickly the details come back and how much needs approving, so we do not quote a number we cannot stand behind.

What is fixed is the sequence: a short first step after payment, then setup tasks you complete at your own pace, then configuration and testing by Acumen, then your approval before anything speaks to a customer.

It is built to route rather than guess. It answers from information you have approved, and anything outside that goes to a person instead of being improvised.

Conversations are visible to you, so if something reads wrongly you can say so and the rules or wording are corrected. Where a gap keeps appearing, we bring it to you rather than quietly changing what your system tells customers.

That is not what it is built for. It covers the hours nobody was working and the enquiries that arrive faster than anyone can answer them.

The work it removes is the repetitive part: first replies, collecting the same details again, chasing people who went quiet. Anything needing judgement goes to your team with the conversation attached.

Acumen suits service businesses that book appointments, quote work, or handle a steady flow of customer enquiries. Accounting and bookkeeping practices, home services, clinics, legal and professional firms and similar operations fit well.

A small number of regulated categories sit outside what we support, including insurance, lending and credit, investment products, gambling and adult services. Those carry obligations around automated customer contact that a standardised system cannot responsibly meet. Professional practices that advise on financial matters, such as accountants and bookkeepers, are not affected. The current list is in our acceptable use terms.

The lowest one that covers where enquiries are actually being lost. If most of yours arrive by phone and go unanswered, a level with phone coverage matters more than one with website handling.

If a lower level would do, we will say so. Selling coverage you do not need is how a system gets cancelled three months later.